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Company Name is a values-driven toilet paper company with team members in the US, Australia, and Asia. While already rooted in impact and social change, in 2020, Company Name sought a DEI partner that could help them confront internal realities and show up in a more just way for society and for their company.

Opportunity

Cook Ross is supporting Ketchum’s vision to launch a customized Unconscious Bias education program for its senior leaders and managers that focuses on how Unconscious Bias operates in the workplace, its impact on an organization, and ways that leaders can model inclusive behaviors to mitigate it. The first to go through the training were the company’s CEO, Global President, and Global Leadership Council. Cook Ross and Ketchum engaged agency leaders who can most visibly set the tone and model behaviors for the rest of the company early on.

The findings

Short paragraph on the statistics displayed below and what the finding were. Additional information here.

 

Objectives

Cook Ross is supporting Ketchum’s vision to launch a customized Unconscious Bias education program for its senior leaders and managers that focuses on how Unconscious Bias operates in the workplace, its impact on an organization, and ways that leaders can model inclusive behaviors to mitigate it. The first to go through the training were the company’s CEO, Global President, and Global Leadership Council. Cook Ross and Ketchum engaged agency leaders who can most visibly set the tone and model behaviors for the rest of the company early on.

big pull out quote could go here, bringing attention to a key finding from the research or outcome of the project.

Outcome

Cook Ross is supporting Ketchum’s vision to launch a customized Unconscious Bias education program for its senior leaders and managers that focuses on how Unconscious Bias operates in the workplace, its impact on an organization, and ways that leaders can model inclusive behaviors to mitigate it. The first to go through the training were the company’s CEO, Global President, and Global Leadership Council. Cook Ross and Ketchum engaged agency leaders who can most visibly set the tone and model behaviors for the rest of the company early on.

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Cook Ross is now BE Equitable

These past few years have been incredibly tumultuous and evolving, where we have witnessed how complex and messy our world is.

In a world of tick-a-box trainings and quick fixes, we at Be Equitable are going after something more satisfying -- we’re here for the transformations. For the forward thinkers and future leaders who know the journey is long and are still ready, we see you and we want to partner with you.

Let’s go beyond the buzzwords to create workplaces that work for people of all races, ethnicities, identities, and abilities. It won’t be neat. And it certainly won’t be simple. Our BE team is ready and committed to get it done.

As we enter this next chapter of our story, we invite you to BE bold, BE inclusive, and BE authentic to the vision you have for yourself and your organization. And together we can create workplaces that are just and equitable for all.

Our Brand Story

Let US be.

We will continue to fight for an equitable world, where all people with uteruses have autonomy over their bodies.

Read our statement